Sunday, February 14, 2010
Affinion-Avoid identity theft
Nathaniel Lipman is a big VIP who has served as the director and chief executive officer of affinion. He has done many reforms in affinion when he has served them. One of the main reforms that he did was ceasing the online database marketing which was created for the membership programs of affinion. After seeing the ever changing nature of online services he decided to do this by getting all the 16 digits of the credit card or debit card from consumers who wants the membership. Nathaniel lipmans comments on the result of growth in 2008 was ‘In both the quarter and the year both north Americans and international regions has increased their profits because of the positive results from the strategy of increasing the lifetime value of members. Now we shall see about the history of Nathaniel lipman, he was a graduate of UC Berkeley and got his juris doctorate from UCLA in 1989. He first served for Walt Disney Company, where he was a general counsel. Then he served for house of blues entertainment and then to Planet Hollywood which was the golden period for Planet Hollywood which showed a rapid growth. And then he came to affinion when it was in its crucial period.
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